Jennifer Le Roux

Fashion and nature are intrinsically connected. The Autumn colours influence our choice of tones. Spring leads us to layer with lighter fabrics and Summer gives us a warm nudge towards lighter garments that breathe. The one season that brings us all together though is Winter. No matter your style or fashion choice, when the cold air bites we all have one thing in common across the globe - our penchant for parka coats...

I have been banging on the authenticity drum for many years as a digital marketer and content specialist behind closed doors with employers and clients alike. A quite frankly exhausting task at times, as so many businesses still don’t view authentic marketing as a bottom line strategy. But, I’m not going to give up, in fact I am just going to bang a little louder.

Okay, so there are plenty of other company perks around but ‘free beer’ sums up a general trend for employers at the moment. Who are now more aware of the need to consider wellbeing at work – result – but a little off track relying on freebies and office perks to fix the issue – not so good...

First off - let’s stop calling them customers or consumers. We are talking about people here. Living breathing souls just like you or me.

The key to writing for your audience in a way that really resonates with them is of course, to write from the heart. To write something inspiring and fresh. To talk to the reader, rather than dictate. That said, there is some intelligence you can apply to your research, that will help your content to be more successful. In addition to weaving your writers spell, you also need to do your research and planning.

What’s your perception of a good work ethic? Unfortunately, many still think it means overworking, staying late until the job is done, skipping lunch and answering ‘urgent’ calls at the weekend. When what it should mean is working to a set of moral principles like integrity, responsibility, discipline and a sense of teamwork. All qualities that also make us more efficient and leave the office on time...

It doesn’t matter how talented a writer you are, any marketer or copywriter can lose their mojo. Often in-house marketers are writing about the same subjects, to the same audience and they feel like they have milked every possible angle ten times over - boring right? Even if you work in an agency, you are likely to be working on the same portfolio of clients and starting to see the words merge into one blob of mediocre.

London is steeped in history and culture, and the pubs are no exception. Better yet, so many pubs are now stepping up their game, transforming them into one stop spots for entertainment, which, beyond decent grub and ale, includes gaming.
If you’re more partial to a night having a giggle with some games at the pub than making shapes down the clubs, then we’ve got you covered with our Top 10 list of quirky pubs with games in London. Still like to dance? Most of them have great live music and D...

There are so many conversations about wellbeing in the workplace and inclusivity, but what about neurodiversity specifically? A term that covers a range of neurological conditions including autism, dyslexia, dyspraxia and ADHD, created to enable employees to seek support without having to reveal their specific diagnosis. Despite 10 per cent of the UK being neurodivergent, CIPD research found that just one in 10 organisations say neurodiversity is included in their people management practices....

Facebook has been getting a bit of a bad rap of late. Businesses are annoyed they can’t get as much bang for their page boosting buck and the rest of us are moaning about advertising and concerned about the use of our personal data.
Seeing the dark side of social media has made many think twice about logging on. But if we really hate it that much why are 2.2 billion of us still using it? Bar a few taking Facebook breaks or disabling their accounts for an easy fix escape. Billions of us are st...

The Christmas lights are on and the ads are well and truly in full force; Christmas is almost here. Beyond the nearing excuse for over-indulgence and celebratory festive antics, this time of year is when many of us pause, reflect and plan for the year ahead.
That isn’t necessarily music to your ears if you’re keen to find a new job.
The new year new you competition is afoot
Not only is December the quietest month for hiring, January is notoriously the busiest time of year for job applications...

While watching the likes of Will Smith or Chris Hemsworth (sigh) certainly has its perks, sometimes us ladies want to see a strong woman kick some ass. A reminder that as women we have all kinds of powers and can in fact dominate the business world - with or without a certain appendage. Well, get comfy and ready for a treat. Whether you’re looking for a confidence boost to finally ask for a promotion or just on the lookout for some movie binge ideas, we have you covered...

Before you nod your head in approved concurrence that freelancers are indeed troubled souls unable to commit to a full-time permanent job - this is not what I am getting at. Yes, some of us may have fears about employment or are unable to function in normal ‘working hours’. I am indeed one of them. Waking up before 9am or often just leaving the house before midday, just isn’t something I am willing or have the want to do. But today, these are not the commitment issues I am referring to. Far m...

Brighton or ‘London by the Sea’ as it’s become affectionately known has long been coined the digital capital. A growing reputation that continues to be fueled by the rising number of digital agencies, tech startups and a thriving entrepreneurial and freelance community.
All reasons kick starting a digital career here is definitely not beyond your reach. But with so much going on, where do you start?
Whether you are still at uni, just about to graduate or considering a career change, here’s fi...

The whole 'should I, shouldn't I go off sick' saga is likely to very much be at the forefront of your mind at the moment. Probably because you were either hit with the lurgy over Christmas or are now batting off the mini gremlins of bacteria determined to catch you.
Didn't go off sick? Planning to soldier on? Well, whatever your ailment - physical or mental - you may be interested to know that there is an actual legitimate reason to call in sick. Because if you were to go in when you are not ...

Last year we covered Black Mirrors Playtest and this year the new series kicked off with another mind blowing take on immersive gaming. What starts as a relatively bland workplace plot transforms into a weirdly sadistic Star Trek cosplay kinky fantasy.
We share some top highlights and funny quips from the episode, so we can all reflect on its genius sadistic reminders that game immersion should only go so far.
Spoiler alert: We have tried to be obscure and revealed no major plot spoilers, but...